Latest News

Atkinson Lane Groundbreaking

Affordable Housing Heveloper Celebrates Atkinson Lane Groundbreaking in Watsonville

About four dozen people were on hand to celebrate the groundbreaking of an 80-unit affordable housing complex off Atkinson Lane on Nov. 18.

In his opening remarks, MidPen Housing President and CEO Matt Franklin said that creating affordable housing communities like Pippin Orchards II is a “journey.” “And in this case, there’s so much partnership, and collective work and collective purpose that came together to create this incredible opportunity,” Franklin said.

—Pajaronian

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Santa Cruz Works

News Job Added

FYI, a couple new jobs recently got added to the jobs board!

—Santa Cruz Works

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Ribbon Cutting for New Health Care Facilities

Ribbon Cutting for New Health Care Facilities

Congratulations to Dientes Community Dental Care and Santa Cruz Community Health on the official ribbon cutting and opening of a new state-of-the-art health center and dental clinic!

These new facilities will provide access to quality health care to local families for years to come.

—United Way of Santa Cruz County

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2023 Social Media Strategy

2023 Social Media Strategy

Planning ahead will help you get a jump on the competition. In this class, you will learn about social media marketing trends that will impact you in 2023! Join Karen Kefauver to address the best ways to be on Facebook vs. other platforms.

—Santa Cruz County Small Business Development Center

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Team Building in Santa Cruz County

Team Building in Santa Cruz County

Create a more productive work environment by adding a team-building experience to your next conference. Whether you’re looking for an adrenaline-packed adventure or a more introspective exercise for your group, Santa Cruz County offers a variety of activities for your team to bond outside of the meeting room.

—Visit Santa Cruz

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Winter 2022 Art Market

Winter 2022 Art Market

The Winter Art Market is a free family-friendly event at the Tannery Arts Center, featuring over a dozen open artist studios with gifts for the holidays, guest artists, live music, food and beverage vendors, holiday activities for children and adults, and new public art installations on the Tannery campus.

—City of Santa Cruz Economic Development Department

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President and CEO of Obatala Sciences, Trivia Frazier, PhD, MBA.

Santa Cruz être Venture Capital Closes $3 Million

étre Venture Capital, a new firm based in Santa Cruz, has a goal to increase venture capital investment outside of Silicon Valley and major metropolitan areas, and among underserved communities, including those led by women and minorities. étre seeks to bring capital to innovative startups that solve the some of the most important problems of our times.

—Santa Cruz Works

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Job Blast - August 18, 2022

Job Blast – November 10, 2022

Jobseekers: Sign up to receive via email at https://workforcescc.com/.

Employers: Email businessrep@workforcescc.com to post your open positions.

—Workforce Santa Cruz County

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Joby Buys Plantronics Building

Joby Buys Plantronics / Poly Building for $25.5M

On November 4, 2022, Joby Aero, Inc., a wholly-owned subsidiary of Joby Aviation, Inc., entered into a Purchase and Sale Agreement with Frederick Electronics Corporation, a Maryland corporation and Plantronics, Inc., a Delaware corporation. Pursuant to the terms of the Agreement, Joby agreed to purchase certain real property, improvements and other assets from the Seller for a purchase price of $25,500,000.

—Santa Cruz Works

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Silicon Valley Jobs Cuts

Silicon Valley Says Goodbye, Santa Cruz Says Hello

With the possibility of a recession in 2023, many of the large Silicon Valley businesses have warned of pending layoffs. Facebook / Meta cut 11,000 jobs Wednesday in the biggest tech layoff of 2022. The tech industry has seen a string of layoffs this year in the face of uncertain economic conditions. Layoffs come as digital advertisers are cutting back on spending and rising inflation curbs consumer spending. By some estimates, as many as 45,000 job cuts will smack our northern cousins. The pandemic caused many businesses to expand hiring during 2019-20 as they increased online commerce. And now the party is over.

—Santa Cruz Works

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12 Days (Tips) to Your 6-Figure Holiday

12 Days (Tips) to Your 6-Figure Holiday

The region's cash flow and inventory expert, Larry Hebert, has assembled the best of the best in terms of holiday retail advice to get that cash register ringing, owners' draws increasing and boost your overall cash flow to have a rock'n holiday!

For you retailers, the holiday season is already underway, so with TIP #2's focus of properly forecasting your sales, Larry has singled out 3-steps to do it right.

—Santa Cruz County Small Business Development Center

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Ambient Photonics

Ambient Builds Low Light PV Cell Manufacturing Facility in California

Ambient celebrates the groundbreaking of their state-of-the-art, low-light solar cell manufacturing facility in Scotts Valley, California. The 43,000-square foot high volume facility is one of the largest low-light indoor energy harvesting technology factories in the world.

“The Scotts Valley factory groundbreaking is a major milestone as we prove that both the U.S. and California can be leaders in the manufacturing of decarbonization technologies for the world.” - Bates Marshall, CEO of Ambient Photonics.

Our $48.5 million Series A funding and accelerated factory construction timeline have positioned us to serve the high demand for high power density solar cells for connected device manufacturers - reducing the carbon footprint of consumer products by up to 80% by eliminating disposal batteries.

—Ambient Photonics

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Trades Day 2022

More Than 700 Local High School Students to Attend Trades Event

More than 700 Santa Cruz County students are registered to attend, representing 16 local high schools.

Students will go through a five-minute safety talk prior to entering the exhibit hall. There will be over 18 stations that will showcase local private and public construction agencies.

Stations will feature hands-on experiences for students, such as using Geographic Information Systems (GIS) mapping and a virtual reality flight simulator, as well as building a wooden cell phone stand. Also, on hand will be concrete mixers, a camera-equipped “sewer van”, a garbage truck and collection demonstration, and more. Students will also compete for prizes in a nail driving contest.

—Construction Industry Education Foundation

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Small Business Development Center Santa Cruz

Accessing Capital for Early Stage Companies and Start-ups

Accessing Capital for Early Stage Companies and Start-ups is designed for new companies looking to raise their first outside money. Join NorCal SBDC along with a panel of experts for their webinar, "Accessing Capital for Early Stage Businesses".

11/8/2022
10:30am-12:00pm

—Santa Cruz County Small Business Development Center

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New Tech November 2022

New Tech November 2022

Interested in learning about the latest startups?

Make sure you register for New Tech! We've got quite a lineup of startups you'll want to learn about.

Free to attend.

—Santa Cruz Works

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Goodwill Central Coast Has Three Career Centers

Goodwill Central Coast Has Three Career Centers

Looking for a job? Goodwill Central Coast has three Career Centers, one each in Capitola, Watsonville, and Salinas, with all the resources you need to help you find a job that complements your abilities and interests. All Career Center Services are free and open to the public. Many staff members speak Spanish.

—Goodwill Central Coast

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CTE Scholarship

Your Future is Our Business 2nd Scholarship

Your Future is Our Business is excited to announce our 2nd scholarship for the year that is to be presented at the annual Luncheon this March.

The CTE Scholarship is open to all 10th, 11th, and 12th graders that are currently enrolled in a CTE Class. Simply submit an essay (500 words or less) describing your CTE experience OR submit a short video (3 min or less) by FEB 10th 2023.

You don't want to miss out on this chance to win $500 towards your career exploration. Visit the "Career Exploration Scholarship" Link in our bio for more information on all you need to know about entering to win this scholarship.

—Your Future is Our Business

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Cabrillo College Receives $3M Grant

Cabrillo College Receives $3M Grant

Cabrillo College announced Oct. 10 that it is the recipient of a five-year, $3 million federal grant from the U.S. Department of Education (USDOE).

The Abriendo El Camino: Connecting & Supporting High School Students into Structured College & Career Pathways grant aims to strengthen career pathways and dual enrollment of high school students. The grant is designed to link students to careers in biotechnology, health sciences, and education.

—Pajaronian

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Santa Cruz County Student Forum

County of Santa Cruz Student Forum

Are you a student? The County of Santa Cruz is hosting a student forum on October 27th at 4:30-5:30 pm.

The event will allow you to connect and network with different career pathways!

We hope to see you there, don't miss out on this great opportunity! Masking is highly encouraged at this event.

—Your Future is Our Business

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Uplift Central Coast Coalition Awarded $5M Planning Grant

Uplift Central Coast Coalition Secures $5M Planning Grant

The Uplift Central Coast Coalition, led by REACH, the Monterey Bay Economic Partnership (MBEP) and the Economic Development Collaborative (EDC), is excited to announce they have been awarded the $5 million grant through California’s Community Economic Resilience Fund (CERF).

This is a great opportunity to drive a 2-year planning process to create an inclusive economic development plan for the six Central Coast counties of Santa Cruz, San Benito, Monterey, San Luis Obispo, Santa Barbara, and Ventura, with a focus on equity, sustainability, job quality, economic competitiveness, and resilience.

—Uplift Central Coast Coalition

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MBEP State of the Region 2022 Recap

8th Annual State of the Region Recap

Monterey Bay Economic Partnership’s (MBEP) 8th Annual State of the Region, on Friday, Oct. 14, brought together a cross-sector gathering of public, private, and civic leaders to discuss some of the biggest challenges facing the region, from broadband infrastructure and the digital divide to affordable housing and inclusive economic recovery and development.

After two years of virtual events, it was exhilarating to engage — live and in person — with nearly 300 leaders from across the tri-county region at the beautiful California State University, Monterey Bay campus.

—Monterey Bay Economic Partnership

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Top Five Issues Confronting Public Education in Santa Cruz County

The Five Biggest Issues Confronting Public Education in Santa Cruz County

It might seem like a distant memory, but even more than the unprecedented challenges of the COVID-19 pandemic, Santa Cruz County schools already had plenty of issues on their plates before the spring of 2020.

Now, more than two years later, administrators, teachers, parents — and those serving on, and running for, school boards — still deal with the lingering effects of the on-and-off shutdowns.

—Lookout Santa Cruz

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Top 10 Jobs in Santa Cruz County

10 Hot Jobs in Santa Cruz County

On the hunt for a new job? Lookout Santa Cruz shares the top ten job openings recently posted to the Santa Cruz County Job Board.

—Lookout Santa Cruz

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Empresari Business Education Program

Empresari@ Business Educational Program

¿Tiene una idea de negocio que le gustaría desarrollar? ¿Quiere desarrollar un plan para su negocio existente? Entonces el programa Empresari@ es para usted!

Registrarse aquí: https://lnkd.in/get7QjZV
---
Do you have a business idea that you would like to develop? Do you want to develop a plan for your existing business? Then the Empresari@ program is for you!

Register Here: https://lnkd.in/gbGeK6W5

—Santa Cruz County Small Business Development Center

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Job Blast - August 18, 2022

Job Blast – October 13, 2022

Jobseekers: Sign up to receive via email at https://workforcescc.com/.

Employers: Email businessrep@workforcescc.com to post your open positions.

—Workforce Santa Cruz County

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Housing Matters Receives Funding to Build Permanent Supportive Housing

Housing Matters Receives Funding to Build Permanent Supportive Housing

The state has awarded Housing Matters and the County of Santa Cruz $18.2M in funding to build Permanent Supportive Housing (PSH) on the Housing Matters campus!

The award, through the California Department of Housing and Community Development’s No Place Like Home Program, will support the construction of Harvey West Studios. The 120-unit residence planned for the Housing Matters campus will provide permanent supportive housing and on-site medical and mental health services for adults who are experiencing chronic homelessness, and should break ground in Spring 2023.

—Housing Matters

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Trades Day 2022

Trades Day 2022

Registration is open for exhibitors and sponsors for 2022 Santa Cruz Trades Day. We encourage trade, industry and post-secondary education and training program partners to participate and inspire local students to build a career in construction. Teach students to build something with their own hands or teach them how to use a tool or piece of equipment. Take part in an exciting opportunity to pass along the things that excite you about your work. This event is made possible through the generosity of sponsors who underwrite the expenses associated with renting the Santa Cruz Civic Auditorium facility.

Students are encouraged to bring their resumes with them and take advantage of a resume review session. Two weeks before the event, instructors will receive information about pre-assignment students are able to complete. This pre-assignment will give students a glimpse into what companies will be at the Trades Day event.

Schools, youth groups, and individual students are invited to register for a two-hour block, starting every 30 minutes from 8:30 a.m. to 12:30 p.m. Students will go through a safety tailgate talk upon arrival before entering the Exhibition Halls. Lunch will not be served for students and instructors.

—Construction Industry Education Foundation

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Goodwill Offers Free Employment Services

Goodwill Offers Free Employment Services

Goodwill Central Coast offers free employment services open to the public at all three of our Career Centers in Capitola, Salinas, and Watsonville. Each career center is equipped with computers, free Wi-Fi, printers, fax machines, and phones—everything you need to get your job search started. We have Spanish-speaking staff, and the Career Centers are accessible to individuals with disabilities. Visit us today!

—Goodwill Central Coast

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CA Rebuilding Fund

California Rebuilding Fund Application Period Closes Soon

Want more information on the California Rebuilding Fund? Join the Small Business Majority and other community lenders on an interactive webinar that'll help you with this fund and application.

Register Oct. 11: https://lnkd.in/gsRNzSQD

Register Oct. 25: https://lnkd.in/g7qVhk88

—Santa Cruz County Small Business Development Center

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October 2022 Webinar Schedule

October 2022 Webinar Schedule

Fall is here, along with a batch of reoccurring and NEW webinars! SBDC Advisor Keith Holtaway will be teaching his essential start-up and business planning webinars the first two Tuesdays of the month.

SBDC Advisor Karen Kefauver will be teaching a class on LinkedIn Essentials and how to best optimize the platform for your business.

SBDC Advisor Pam Covarrubias will be teaching two classes: one about building your business brand and the other about redefining your marketing plan!

—Santa Cruz County Small Business Development Center

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NorCal SBDC Dream Fund

Grants of up to $10,000 are Being Made Available to new Business Owners

The Norcal Dream Fund Training Program is seeking eligible small businesses to join our program. Eligibility requirements are available here, and are verified upon application for the grant. In short:

- Must be formally registered to do business in our service area.
- Business registration must have occurred on or after July 1st, 2019.
- Must be a business with 5 employees or less (full time equivalent) and $1 million or less in annual receipts.
- Only one grant per household
- Only one grant per business entity.
- Must not have received a grant from the California Dream Fund previously, either from the Norcal SBDC or another participating program.
- Owner(s) must be domiciled in the State of California.
- Must agree to all applicable terms and conditions.

To join, folks will need to complete both the Application and Self-Certification. This step must be completed by Sunday, September 25th, 2022.

—Santa Cruz County Small Business Development Center

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County of Santa Cruz Career Fair

County of Santa Cruz Career Fair

Come join the County of Santa Cruz at its in-person career fair. Meet County employees from several departments to learn about the County as an employer and the career opportunities that are available.

This is a great networking opportunity, all are welcome.

—County of Santa Cruz

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Dientes Brings Nationwide Residency Program to Santa Cruz County

Dientes Brings Nationwide Residency Program to Santa Cruz County

Dientes Community Dental care has launched Santa Cruz County’s first dental residency program, in partnership with and sponsored by NYU Langone Hospitals, the world’s largest postdoctoral dental program to train dentists in the public health setting.

Accredited by the American Dental Association’s Commission on Dental Accreditation (CODA), the NYU Langone Hospitals Advanced Education in General Dentistry (AEGD) residency program aims to turn accomplished dental-school graduates into advanced clinicians, while residents concurrently provide oral healthcare to vulnerable communities with a focus on improving access to dental care.

—The Pajaronian

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Rescheduled: Branding With Purpose

Rescheduled: Branding With Purpose

The SBDC "Branding With Purpose" webinar has been rescheduled to Thursday October 13 at 10:30 AM. Join this class and learn why branding is one of the most important pillars for your business and learn how to do it with purpose.

—Santa Cruz County Small Business Development Center

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Job Blast - August 18, 2022

Job Blast – September 15, 2022

Jobseekers: Sign up to receive via email at https://workforcescc.com/.

Employers: Email businessrep@workforcescc.com to post your open positions.

—Workforce Santa Cruz County

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Downtown Library and Affordable Housing Project

Downtown Library and Affordable Housing Project – Community Meeting

The City of Santa Cruz cordially invites you to attend a community meeting to learn about and discuss the latest developments in the Downtown library and the affordable housing project's overall design. Questions will be answered by city staff, architects, and housing developers. We value the diversity of the community's input and invite you to join us.

—City of Santa Cruz Economic Development Department

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Access 2 Employment Job Fair

Access2Employment Job Fair

Santa Cruz Employment Access serves as host to the annual Access 2 Employment Job Fair, connecting local employers with hundreds of job seekers to help achieve a diverse workforce. Our volunteer based organization operates as a planning committee made up of representatives from various local agencies and businesses with a common goal – to improve the economic outlook of Santa Cruz County by linking job seekers with employers and employment resources.

—Access2Employment

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Goodwill Offers Free Employment Services

Goodwill Offers Free Employment Services

Goodwill offers free employment services open to the public at all three of our Career Centers. We have all the resources you need to help you find a job that complements your abilities and interests.
• Work with trained staff to polish your resume, write a winning cover letter, and practice for your interview.
• Gain a competitive edge with typing and computer skill certifications.
• Never miss a job opening with our up-to-date job boards, and job search workshops.

—Goodwill Central Coast

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Coalition to Back Black Businesses Now Accepting Grant Applications

Coalition to Back Black Businesses Now Accepting Grant Applications

The Coalition to Back Black Businesses is now accepting applications for its 2022-23 grant program. Building on the success of our first two years, we will distribute $5,000 grants to more than 300 Black-owned small businesses to help them meet their most immediate needs and support their long-term success, growth, and resilience. In addition to the grants, businesses will receive exclusive access to mentorship programs, training, and resources.

Last day to apply is September 6.

—Santa Cruz County Small Business Development Center

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Volunteer Today!

Volunteer Today!

We need your support this year to help us continue to link students to careers! If your an business owner, or industry professional and would like to spread your wisdom with the future of our community sign up now to become a LINK!

If you are a local looking to become more active in the community or a student looking to fill service hours in a fun and career engaging field sign up to be a volunteer today!

—Your Future Is Our Business

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September 2022 Webinar Schedule

September 2022 Webinar Schedule

Mark your calendars, because we've got a full schedule in September filled with NEW webinars!

First up, we have our start-up webinars with SBDC Advisor Keith Holtaway. Next, we have a webinar that focuses on branding and a class about privacy settings to prevent hackers. At the end of the month, we have a new webinar about the mechanics of a commercial lease.

—Santa Cruz County Small Business Development Center

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Job Blast - August 18, 2022

Job Blast – August 18, 2022

Jobseekers: Sign up to receive via email at https://workforcescc.com/.

Employers: Email businessrep@workforcescc.com to post your open positions.

—Workforce Santa Cruz County

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Employing People With Disabilities Can Benefit Your Business

Employing People With Disabilities Can Benefit Your Business

Did you know? Employing people with disabilities can benefit your business.

• When you consider employing a person with a disability, you widen the pool of candidates available.
• Hiring a person with a disability can help employees learn new viewpoints from their peers, boost empathy toward others, and increase creativity levels.
• The majority of people with disabilities do not need accommodations to perform their jobs, and for those who do, the cost is usually minimal.
• CalJOBS provides access to employer services, job seeker services, disability services, and more.

—Employment Development Department

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Job Blast - August 4, 2022

Job Blast – August 4, 2022

Jobseekers: Sign up to receive via email at https://workforcescc.com/.

Employers: Email businessrep@workforcescc.com to post your open positions.

—Workforce Santa Cruz County

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SER National Farmworker Jobs Program Grand Opening

SER National Farmworker Jobs Program Grand Opening

The SER National Farmworker Jobs Program Grand Opening was a tremendous success, thanks to the support of the Santa Clara and Santa Cruz communities.

Thank you to our guest speaker, United Farm Workers President-Emeritus Arturo S. Rodriguez, and our many community collaborators for supporting our work in helping farmworkers and their families find education and employment opportunities for their futures.

If you would like to learn more about SER NFJP, visit our website.

—SER Jobs for Progress National, Inc.

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August 2022 Webinar Schedule

August 2022 Webinar Schedule

August is right around the corner, which means our webinars are taking place! Join us with SBDC Keith Holtaway the next two weeks in learning about the necessary steps needed to start a business and create a plan.

Additionally, we have some NEW webinars taking place in September! Check them out & register in advance on our website.

—Santa Cruz County Small Business Development Center

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Job Blast - July 21, 2022

Job Blast – July 21, 2022

Jobseekers: Sign up to receive via email at https://workforcescc.com/.

Employers: Email businessrep@workforcescc.com to post your open positions.

—Workforce Santa Cruz County

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8th Annual State of the Region

8th Annual State of the Region

We are excited to announce that our 8th Annual State of the Region will take place Friday, Oct. 14th at Cal State University, Monterey Bay. Please save the date and stay tuned to learn how you can register to attend. We look forward to seeing you soon!

—Monterey Bay Economic Partnership

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GetVirtual Launches Small Business Resources Program

GetVirtual Launches Small Business Resources Program

GetVirtual is a non-profit organization founded by UCSC staff and students to provide small businesses the tools to transition their business online with the help of college students. GetVirtual is partnered with UCSC and the Santa Cruz Small Business Development Center (SBDC) to provide high quality virtual services.

The program runs from late July to September. Services are free in partnership with the Santa Cruz SBDC, but clients pick up software and other hard costs (i.e. Wix monthly subscription).

—Santa Cruz County Small Business Development Center

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Santa Cruz City Schools Job Fair

Santa Cruz City Schools Job Fair

Job Fair! Join us next Tuesday, where we'll be interviewing and hiring on the spot at Harbor High in the MPR at 5-7pm. Bring your resumes!

—Santa Cruz City Schools

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How to Start a Food Business Workshops

How to Start a Food Business Workshops

Do you have a business concept you'd like to explore? Or maybe a food or drink recipe that you want to market? El Pajaro's upcoming programs are here to help!

How to Start A Food Business is a series of 4 workshops where we will talk about how to formally plan and launch a business.

Esta serie consiste en 4 talleres virtuales completamente en español donde se hablará de como iniciar o formalizar diversos negocios de comida. También, hablaremos sobre las diferentes agencias que regulan las operaciones de estos negocios. La información presentada en esta serie está diseñada exclusivamente para residentes de los condados Santa Cruz, Monterey y San Benito. Si usted vive fuera de estos 3 condados, la información no le será relevante.

Series dates: Monday and Wednesday August 1-10, 2022
Workshops by Zoom at 6:00 p.m. to 7:30 p.m.

Empresari@ Business Education program is a series of 10 virtual business planning, marketing and management training classes.

Series dates: Tuesdays and Thursdays August 2- Sept. 1, 2022
Workshops by Zoom at 6:00 p.m. to 7:30 p.m.

Commercial Kitchen Incubator Orientation will go over program requirements, permits and licenses, business support services available and more! Attending this orientation is the first step to ensure this is the right program for you.

¡Acompáñenos durante esta orientación para aprender más sobre el programa de educación empresarial de Empresari@! Las clases de Empresari@ comienza el 24 de agosto. El participar en está orientación no garantiza su registro al programa. Registro al programa es separado a este.

Instructions: Esta orientación se presenta de manera virtual a través de la plataforma de Zoom Cloud Meetings. Usted puede bajar esta aplicación a su teléfono o computadora sin ningún costo. Para entrar a la orientación, usted recibirá la información de Zoom una vez que se registre.

Series dates: August 17 and 24
Workshops by Zoom and in-person

—City of Santa Cruz Economic Development Department

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